Weighing in on Disney’s new MagicBand


Disney is gradually introducing its MyMagic+/MagicBand system through the use of cards. (Disney photo)

Disney’s new MyMagic+ system is generating a big buzz in the theme park community. Some believe it’s the best thing ever for customizing your experiencing and others believe it’s an invasion of privacy and a tool for collecting your personal information.

In addition to serving as an admission ticket and room key, the MagicBand will keep track of the guest’s itinerary, let them know when their favorites are available with waiting in line, and allow them to pay for purchases, all while keeping their credit card information. An app, “My Disney Experience,” will enable guests to plan and keep track of their trip.

Our man at Disney, Lou Mongello of WDW Radio discussed the possibilities for use of the MagicBand back in October when Disney filed papers with the FCC. Along with the benefits for annual pass holders, he mentioned its use for admissions, as a room key, charging privileges, and even providing alerts to medical conditions and allergies.

Not only are the Disney-based sites and publications weighing in but such venerable institutions as the New York Times, which is skeptical about the system, and Forbes, which both expressed some skepticism, citing the the potential for the amount of personal data that could be collected.

Of course, Disney itself believes it’s the best thing since sliced bread.

Matt Roseboom of Orlando Attractions Magazine gives an overview.

WESH.com touts the benefit of no lines.

As an introduction to the MyMagic+ system, Disney has made new touch-to-enter cards available in late March; guests can exchange their paper passes for the new card and use the touch-to-enter feature at the main entrances of the park.



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